meWATCH is a Singaporean digital video on demand service brand owned by Mediacorp. It was launched in 2013 as an OTT service, and as an entertainment and lifestyle website under its original name Toggle.
On 1 April 2015, xinmsn was closed down and merged with Toggle.[1][2][3]
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Toggle first logo (2013-2015)
Toggle second and last logo (2015-2020)
meWATCH offers to worldwide audiences video streaming or on-demand content of programs from Mediacorp's archived library as well as original webseries. In addition, meWatch also offers live streaming of Mediacorp's free-to-air channels (exclusive to Singapore only). It also offers Catch up tv for viewers to watch shows they have missed on prime time tv from the previous few days.
In 2016, meWATCH (then Toggle) began to offer made-for-digital productions under the brand Toggle Originals.[4][5] Certain original series, such as I Want to Be a Star may be telecasted on Mediacorp's television channels, typically in the late night programming slots.
In 2019, meWATCH began offering additional content from HBO Go for Singapore residents only.[6] In the same year, Mediacorp and Wattpad inked partnership for developing scripted series and films for meWATCH and Mediacorp FTA channels, based on books made by Wattpad writers that are based in Singapore.[7] In 30 May 2019, meWATCH began offering on-demand Korean movies from tvN Movies.[8]
On 30 January 2020, Toggle was renamed to meWATCH.[9][10] At the same time, Mediacorp made a content deal with HOOQ to stream the latter's original content.[11] However, on 27 March 2020, HOOQ filed for liquidation, and shut down on 30 April 2020.[12]